CHICAGO, Oct. 3, 2017 /PRNewswire/ — The National Certification Corporation (NCC) is pleased to announce the consumer awareness campaign, «Your Baby Communicates».

This national PSA campaign includes Broadcast and Cable TV in major designated market areas across the country and is expected to generate between 100 and 300 million impressions. Its purpose is to inform the public about Electronic Fetal Monitoring (EFM) and how it is used throughout prenatal care and during labor to monitor the baby. While the mother can talk to her health care team, Electronic Fetal Monitoring is the voice of the baby.

The message: Your baby communicates, and your certified EFM healthcare team understands, because they all speak the same language.

NCC created the «Your Baby Communicates» PSA to highlight the advantages of certification in Electronic Fetal Monitoring. Describing how healthcare professionals who are nationally certified in EFM understand what the baby is communicating by using their specialty knowledge to assess the fetal condition – especially during labor. They work effectively as a team, using a systematic approach to identify and manage clinical situations, caring for two patients at one time.

Having Electronic Fetal Monitoring certification from NCC promotes effective communication and collaboration amongst the different roles team members may have.
David McLean, MD, MPH, FACOG, C-EFM
Medical Director, Maternal Fetal Center, Valley Children’s Hospital, Madera, CA

Did you know…
There are over 25,000 Electronic Fetal Monitoring professionals nationally certified by NCC who

  • are clinical experts – dedicated to providing quality, evidenced-based clinical care
  • meet and exceed nationally recognized standards of proficiency and professionalism
  • are committed to life-long learning, patient advocacy and professional practice
  • maintain their specialty knowledge through specialized continuing education
  • are advocates for continuing competency in an increasingly complex healthcare environment

NCC is the only nationally accredited certification available for Electronic Fetal Monitoring. In addition to the over 25,000 nationally certified EFM professionals, there are over 92,000 NCC certified health care professionals in the obstetric, neonatal and women’s health care specialties. NCC supports the commitment and expertise of certified healthcare professionals and has engaged in several public awareness campaigns to bring much deserved recognition to professional certification. (

To view the «Your Baby Communicates» PSA, please visit or If you would like a broadcast quality copy of «Your Baby Communicates», contact NCC below.

NCC is a non-profit organization committed to promoting quality health care to women, neonates and their families. NCC provides credentialing, recognition and educational programs for nurses, physicians and other licensed health professionals in the obstetric, gynecologic and neonatal specialties. More than 150,000 licensed health care professionals have been awarded prestigious NCC credentials since its inception in 1975.

Cyndi Scovel
Consultant, NCC Media & Special Projects
The National Certification Corporation (NCC)
[email protected] 
(312) 951-0207 

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SOURCE National Certification Corporation