CHICAGO, Oct. 3, 2017 /PRNewswire/ — Allant Group, a nationally recognized, data-driven analytics firm, is one of ten companies featured in The Forrester Wave™: Customer Analytics Service Providers, Q3 2017 report that was recently published. Forrester evaluated the strengths and weaknesses of top customer analytics service providers on a comprehensive set of 33 criteria and identified the 10 most significant providers, which are grouped into current offering, strategy and market presence categories.

Allant Group transforms insights into action

Allant Group had the highest score possible in:

  • Data wrangling, the ability to prepare and transform data for analysis.
  • Data enrichment, extensive third-party data partnerships and offers proprietary data.
  • Model governance, monitoring customer analytics models to detect degradation and make modifications to ensure continuous improvement.
  • Project management, ensuring client engagements are on time and within scope.

According to the report, «Many of Allant strengths lie in its database marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.» The report further states, Allant «boasts a strong data engineering team that leverages proprietary tools such as Identity Resolution Services to prepare the data for analysis. This frees up the data science team to focus on building better models and accelerates time to value for its clients.»  

«We are excited to see Forrester recognize Allant for all the things that we continue to focus on which ultimately leads to the value we add to our clients,» explained Julie Schmidt, Allant Group SVP of Analytics and Insights. «It is truly a team effort and we continue to strive to be the best at what we do, take customer data and turn it into actionable insights to make better decisions.»

«Allant’s 3rd party data and ability to integrate our customers 1st party data through our Iris Solution takes the data wrangling to a minimum and allows our data scientists to focus on what we love to do, finding new ways to drive incremental returns from our client’s marketing objectives, Schmidt continued. «As many of our clients know, driving customer insights is in our collective DNA at Allant.» 

A complimentary copy of the «The Forrester Wave™: Customer Analytics Service Providers, Q3 2017» report is available for download here. For more details, see our blog post for more information.

About Allant Group

Allant is a marketing technology services provider that delivers end-to-end omni-channel marketing services. Allant’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to enable personalized communication by marketers to acquire, retain and win back customers. Allant is a privately held company headquartered in the Chicago area. For more information, call 800.367.7311 or visit allantgroup.com.

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SOURCE Allant Group